How Hope Dworaczyk Smith Founded MUTHA™
How MUTHA™ Was Created
“Having successively launched MUTHA in its MUTHAHOOD, Malibu back in 2019 with sell-out success, I am thrilled to announce our second-market launch into the UK this January. Aiming to care for you as your own MUTHA would, I am excited to share my story, clean, science-backed formulas and MUTHA-mission with the savvy, beauty-obsessed UK consumer.”
In 2014, Hope created the first product for MUTHA™ in her own kitchen. Pregnant with her first son Hendrix and frustrated by the lotions and oils available for stretch marks, Hope formulated her very own body butter. She sourced all that was wholesome, natural, and body nourishing, leaving out the fillers and the chemicals.
According to Hope, creating her luxury skin-care brand began with a serious desire and drive to honor motherhood and women in a whole new way. It was born out of a need to start a conversation about how self-care impacts us both physically and emotionally. It’s about aligning our bodies to our mind and our mind to the world around us. It’s not just good lotion, it’s a commitment to grounding yourself in your own body and inspiring yourself to access your own power.
Word of mouth built a growing clamor for Hope’s body butter, which she started making for friends. Before long, she received a request from the founder of the beauty and wellness website, Violet Gray. Finally, in 2019, Hope formally launched MUTHA™ with two products: a thick, creamy body butter and luxurious Body Oil. Since then, MUTHA™ has grown steadily though it remains Hope’s own privately held company. All MUTHA™ products continue to be carefully sourced and manufactured in the United States. Hope’s daily clean-living skin-care routine still features her favorite MUTHA™ products.
Every MUTHA™ product is developed to compliment a person throughout her lifetime. The introduction of MUTHA™ Body Contour Serum means that every contour of a woman’s body and every iteration of her being will be attended to. At MUTHA™, we know our skin is an organ, and we believe every inch of it should be treated with the same loving attention people usually reserve for their faces. And, with the latest MUTHALOAD™ Core Technology, we can now arise empowered and refreshed, with our faces ready to take on the world.
Mutha by the Numbers
MUTHA™ Is a Verb
“When mother is a verb—as in to mother, to be mothered—then the best of human possibilities come into our imaginations.”
That, in essence, is what MUTHA™ is all about. Mothering is a creative act of care and bravery. It brings into being the best parts of ourselves. As a verb, it’s inclusive of everyone. And it’s something that everyone should aspire to do.
Harnessing her creative power with outside-the-box thinking has been a strength Hope nurtured and manifested within herself since she left small-town Texas behind at the age of 16. Hope launched her modeling career among the fashion elite, but she never lost touch with her inner vision. That deep connection with her core eventually sparked her latest venture as an entrepreneur.
Creating MUTHA™, Hope stayed true to herself and trusted her instincts for what her body needed. An act of self-care led to a business, which now employs many other mothers. As a mother of four, Hope knows mothers are loyal. And no one will work harder for you than a mother.
MUTHA™ Is
Award-Winning
Many MUTHA™ skin care products have received high praise over the years, including notable awards. Check out a few of the awards and the much-loved MUTHA™ products that won them!
MUTHA™ and Philanthropy
“Giving back has always been at the heart of the MUTHA brand, with 5% of all full-priced sales donated to MUTHA- partner, International Medical Corp – a global non-profit, humanitarian organization that aids a host of critical needs. Together, we can boldly MUTHA the world into a better, more beautiful place.”
MUTHA™ and Hope do not tolerate racism. Hope is a committed supporter of racial justice and Black Lives Matter’s Civil Rights movement. As such, MUTHA™ developed and produced the F* Racism candle, with proceeds benefiting the nonprofit organization, The Conscious Kid. The group, dedicated to equity, teaches educators and parents how to talk about race with children.
Find out more about Hope’s philanthropic outreach with Together We Rise, The Conscious Kid and other nonprofits contributing to the greater good.
